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Why are my high-value insurance products not converting?

Today, I had a question from a friend working for an insurance provider asking for help to understand why their online quote and buy process was struggling to convert online for their high-value products.

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What’s the secret balance for sending newsletters?

Every marketer wants the secret to the ‘perfect’ number of email campaigns they should send to their subscribers to get the best engagement - but not so much they start to switch off and unsubscribe!

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How geolocator pages can strengthen your SEO

If your website isn't ranking well for relevant online searches, geolocator pages could provide a vital SEO injection.

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Converting your website visitors to customers

Getting your ideal audience to your website can be tricky, but converting them into customers is the next vital step.

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Creating a brief for your web designer

Time for a new website? Whilst getting started might seem daunting, creating a brief is a great way to tell your web designer what you want.   

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Cost effective ideas to get you started with marketing your business

Marketing budgets saw a drop at the beginning of lockdown, but more people are seeing it as an investment, rather than a cost.