Are You a B2B or B2C SMB?

Is it the era of texting that has brought about the new love for abbreviations?

I recently overheard a colleague and client discussion which went something like this: 

“KPI’s have shown that my USP could appeal to SME’s in the B2C sector - should I push my PPC campaign, ASAP in order to increase my ROI?”


As a web strategist and digital marketing consultant, I am accustomed to throwing terms like SEO, SME and PPC into a conversion, without even thinking about it, but I wonder is everybody as familiar with these new TLA's (Three Letter Acronyms) digit shortenings?

Will somebody LMK for COL!

FYI - This is the Eonic Guide to Digital Marketing Business Abbreviations

(that may come up in conversation!)

CMS - Content Management System

CRM - Customer Relationship Management

SEO - Search Engine Optimisation

CRO -Conversion Rate Optimisation

PPC - Pay Per Click

CPC - Cost Per Click

CTR - Click Through Rate

B2B - Business to Business

B2C - Business to Customer

KPI - Key Point Indicator

ROI - Return on Investment

MSE - Medium Sized Enterprise

SME - Small to Medium Sized Enterprise

SMB - Small to Medium Sized Business

USP - Unique Selling Point

EOM (end of message)

Are You a B2B or B2C SMB?
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Digital Strategy Analyst