I recently overheard a colleague and client discussion which went something like this:
“KPI’s have shown that my USP could appeal to SME’s in the B2C sector - should I push my PPC campaign, ASAP in order to increase my ROI?”
LOL 😊
As a web strategist and digital marketing consultant, I am accustomed to throwing terms like SEO, SME and PPC into a conversion, without even thinking about it, but I wonder is everybody as familiar with these new TLA's (Three Letter Acronyms) digit shortenings?
Will somebody LMK for COL!
FYI - This is the Eonic Guide to Digital Marketing Business Abbreviations
(that may come up in conversation!)
CMS - Content Management System
CRM - Customer Relationship Management
SEO - Search Engine Optimisation
CRO -Conversion Rate Optimisation
PPC - Pay Per Click
CPC - Cost Per Click
CTR - Click Through Rate
B2B - Business to Business
B2C - Business to Customer
KPI - Key Point Indicator
ROI - Return on Investment
MSE - Medium Sized Enterprise
SME - Small to Medium Sized Enterprise
SMB - Small to Medium Sized Business
USP - Unique Selling Point
EOM (end of message)