New brand and website for FMCG recruitment specialist

Learn how the team at Eonic worked with Vertex to develop a entirely new brand and marketing approach tailored specifically to their market sector.

What do you do when you need to re-energise and re-focus your company around a market and your core values?

This is a much bigger issue than simply a design job for a budding web designer, you need to really take the time to understand the business in depth, introduce some fresh thinking and discover a bold plan of action.

Vertex Resourcing have been a longstanding client of Eonic, having developed their existing website and supported them for several years.

Earlier in 2017 Marcus Trench the MD at Vertex Resourcing came to Eonic with the challenge, of taking their business to the next level, with an approach that was bold, exciting and brave.

Trevor from Eonic proposed that the team at Vertex undertake the Eonic Discovery consultancy process, a series of 4 consultancy sessions and in-depth analysis that set out to thoroughly understand the business, their customers and the sector to formulate a detailed and comprehensive web strategy.  

During this structured process the whole team learned a huge amount about the business that not only helped inform the creative process but provided a number of key insights that helped the team at Vertex inform critical strategic decisions in the rest of the business.

Vertex is a FMCG (Fast Moving Consumer Goods) specialist recruiter targeting sales and marketing professionals in this sector. 

The solution included:

  • A ground up re-branding for Vertex
  • A brand values presentation with a series of cleverly thought out packaging concepts to link the brand values to the FMCG sector.
  • Brand guidelines for on-going social media adverts
  • A team photoshoot
  • A bold and vibrant bespoke website design, designed to work on all sizes of device screen
  • Ongoing Search Engine optimisation and website performance consulting 
  • Email Marketing Platform and template design.

If your business is ready to re-energise and re-focus and you are ready to take some bold steps then Eonic will be really well placed to assist.